If you have your e-commerce site ready, first-of-all you have to know your marketing strategy. See who your competitors are and what it is that they’re doing well.

One mistake that people make is that when they are starting out, they compare themselves to a million dollar brand. Never do that, you have to take inspiration from brands that have really done their first 10 or 100 thousand dollars, because that’s where you want to reach before you reach a million.

See what kind of ads they are running, how they have optimized their websites, use tools like Similarweb or SpyFu to figure out where they are getting their traffic from.

Go to their websites and see what kind of products are best-selling and how they have priced their products, how much they are charging for shipping, what kind of photography have they done, the descriptions, read their reviews, figure out what their customers love about them and what they don’t.